Business Consulting With a Growth Mindset
Built on Experience
Over 40 years of leadership across food, retail, and manufacturing. Deep industry knowledge informs every decision.
Focused on Execution
Strategy only matters if it gets done. Varpet Group stays involved from planning to follow-through.
Grounded in Practicality
No buzzwords. No busywork. Just clear solutions that move your business forward.
Collaborative by Design
Working alongside your team—not above them—to create results that last.
Our Services
We don’t offer packages—we build partnerships. Every plan is customized to meet your organization’s unique structure, goals, and stage of growth.
Leadership & Board Support
Varpet Group brings over four decades of leadership experience to your boardroom, with a background spanning privately held $50 million companies to $5.4 billion multinational corporations. Industry experience includes retail, foodservice, wholesale, direct distribution, manufacturing, fresh-cut processing, and packaging. Whether your business is a startup, private equity-owned, or family-run, Varpet provides strategic guidance and hands-on leadership to help drive growth and support successful leadership transitions.
Marketing
How effectively is your company using technology to reach your customer? The Varpet Group helps integrate digital tools into the sales and marketing process in a way that makes sense for your business. From social media, videos, and blogs to direct mail and CRMs, we guide your team toward practical, cost-effective applications—without overwhelming them or letting technology run the show.
Channel Valuation
Let your team stay focused on this year’s goals while Varpet explores new opportunities. We assess potential in a wide range of channels—from traditional retail and online grocery to restaurants, non-commercial foodservice, and emerging formats. We determine market value, barriers to entry, competitive landscape, and build a plan to enter the market, including cost estimates and projected revenues at 1, 3, and 5 years.
Custom Fresh-Food Sales Training
Varpet Group offers a tailored training program designed specifically for fresh-food sales. The Hustle Sales Training Program covers job standards, customer management, conceptual and fact-based selling, objection handling, listening skills, closing, and broker account management. Each training is built to strengthen your team’s core skills and support real-world selling success.
Sales & Sales Management
With long-standing relationships across national and regional grocery chains, Varpet Group helps your team prepare for and succeed in key account sales. We guide you through the full process—from understanding what’s expected of national account suppliers, to building a strong, fact-based presentation. We’ll help develop your sales structure, evaluate broker vs. direct models, and advise on compensation, recruitment, and organizational alignment. When needed, we’ll join your team on the call.
